Google Places to be Replaced By Google+ Local
Yesterday Google announced that they are replacing Google Places with their Google Plus Local feature. (Another move to encourage everyone to get on their Google+ platform.) Social reviews are the way...
View ArticleDiagnose a Problem BEFORE Prescribing a Solution
The best part about being knowledgable in my field is that I can guide my clients towards the solutions that work best to get them the results they want. Often people think they want one thing but in...
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Marketing For Referrals and How To Get More Clients Easily
I just came from a lunch networking meeting with other local businesswomen and the question we discussed was: How do you market to get referrals? What strategies do you use and what works? There are a...
View ArticleUsing Referrals to Grow Your Business
Understanding A Referral System Referrers to your company are often called your unpaid sales force; they work to promote your business because they love what you do and value your services – all...
View ArticleThe Difference Between Sales and Marketing
While sales and marketing are both essential for business growth and work towards a similar goal of bringing in new customers, they are very separate areas of business that can commonly be confused....
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Looking at The Marketing Pie
Marketing is an essential part of any business (and some say marketing should be the main focus of the business owner) but there are many different pieces to it to consider as well. Play to your...
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Using The Marketing Pie to Grow Your Business
This is the second part of a two-part series on The Marketing Pie, which looks at all the different elements of marketing and breaks them down into sections that can be approached a few at a time. Read...
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Dan Kennedy – Sales Letter Copy Should Be So Compelling That Length Doesn’t...
The following is an article from Dan Kennedy’s blog, but it explains why sales material should never be limited to a certain length or time. Learning how to write compelling copy should be a top...
View ArticleUtilizing the Reticular Activating System in Your Marketing
Understanding the Reticular Activating System can help you get more clients – ideal clients – more easily! What is it? And how can it do that? The reticular activating system plays a part in your...
View ArticleHow to Build a Remarkable Business: Looking at the “Why”
The goal is to do business with people who believe what you believe. Simon Sinek Simon Sinek, author of “Start With The Why” explains in his TEDx talk “How Great Leaders Inspire Action” that people...
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Working On Your Business, Not In It or… Being a Marketer, Not a Doer
The key to being a successful business is focusing your attention on moving it forward, rather than on keeping the current system producing…otherwise you’ll spend all day doing the same thing, day in...
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The Difference Between Sales and Marketing
Do I interact with my coach directly? While sales and marketing are both essential for business growth and work towards a similar goal of bringing in new customers, they are very separate areas of...
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Looking at The Marketing Pie
Marketing is an essential part of any business (and some say marketing should be the main focus of the business owner) but there are many different pieces to it to consider as well. Play to your...
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Need Money Immediately? How to Make Money Quickly in Your Business
I’ve written several previous posts focused more on your mindset, habits and goals to be successful.Today I want get into something more tangible: marketing, and how to bring more money into your...
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Pivoting In Your Business while Sheltering in Place – How to Continue to...
Good morning! I’ve been seeing a lot of posts checking in on the overall mental health of each other as we are all self-isolating/sheltering in place, in our homes. And that’s important because there...
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Always Be Marketing… How Important Is Marketing for My Business?
Marketing is like planting a garden, the day after you plant the seed, you can’t be digging it up to see if it is growing. You won’t be eating/smelling the results of your efforts before it has had a...
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Why Your Marketing Isn’t Working & How Judgements are Bringing You Down
Marketing can be challenging. It is a constant process of refining your message and activities to attract the right clients…and just as you do, the market changes again!Marketing is also so powerful...
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The Third Key Ingredient To Creating Your Badass Life
I talk a lot about mindset and habits (brain hacking) and manifestation because I am passionate about them and because your thoughts control your actions which control your habits. I believe in...
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Are You Investing in Marketing Wisely In Your Business?
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